Evaluación desde la comunicación de la calidad de los sitios web de las universidades en Ecuador, análisis de caso por regiones

Abstract

Abstract: The present work is called: "Evaluation from the communication point of view of the web sites of the Universities in Ecuador, case analysis by region", this research is focused on presenting an analysis from the communicational point of view about the university web pages of the country, taking into account the communicational practices that they require and carry out to reach the users. To develop this research an exploratory, descriptive, bibliographic and qualitative research was applied, which was based on the creation of a checklist with communicational practices, the same that later served us to perform an analysis of each site of the Universities that were taken for the research; the main objective was to analyze the usability of the main web pages of the Universities of Ecuador, by means of a specialized checklist. Among the main results it was found that a poorly designed website is a latent risk for the image of the institution, which means that by not complying with relevant and well-executed communication practices, users will see the educational institution in a negative way. This analysis is a contribution to determine the strongest points and the points to be improved in terms of communication of the main web pages of the universities in Ecuador.