Evolución del sistema radiofónico lojano (Ecuador) en Am y Fm desde los años 80 hasta la actualidad

Abstract

Abstract: This research was developed in Loja. This province considered the radio as an active communication tool. The research aims to analyze the evolution of the Lojano Radio System in AM and FM from the 80s to the present. This research was developed with a qualitative methodology, the instrument used was the interview, which was applied to radio announcers and other executives who provided information related to the evolution of radio in the city of Loja. Among the main results is that the radio in Loja migrated from AM to FM from the 80s to the present, giving rise to a fusion with digital media, radio today is present on the internet through web pages and networks social. By digital means, other radios have been created which, as they are not regulated by control entities, emit information without contrast or biased, for this reason it is important to establish controls that allow the regulation of radio emissions in the city of Loja.