Educación invisible: Análisis de la narrativa de Edutubers.

Abstract

Abstract: Currently, the teaching-learning models have shortcomings that leave gaps in the knowledge acquired in the classrooms. Given this, students turn to alternatives such as the Edutuber, because through YouTube they transmit their knowledge in a clear and structured way to their audience. The objective of the present study was to know the audiovisual narrative that certain Edutuber use to transmit their knowledge, based on technology and its tools as factors that transform the educational context. The Edutuber selected for the study were: Julioprofe, Profe Marco Antonio Ayala, Francisco Pajuelo Cienfuegos, Sofia Villalpando, Raíza Pilatowsky and Bernardo Bastien. A descriptive mixed research approach was used, which through two observation matrices and an interview analyze the characteristics of the audiovisual diegesis of its content. The results contrast the contribution that the Edutuber provide in the educational context, since their content adapts to new trends, generating a significant impact on their audience regardless of the teaching context.