Los medios de comunicación comunitarios digitales del litoral ecuatoriano

Abstract

Abstract: The present work includes a study on "The digital community media of the Ecuadorian coast", with the objective "To investigate the digital community media of the Ecuadorian coast to determine information about its programming and social impact". The method used is Mixed: quantitative method and qualitative method. The tools were: the Census allowed data to be collected from 18 radios; The Survey allowed to collect of information from 150 students of the last year of Communication of the Particular Technical Universality of Loja; The interviews were conducted with five radio directors and three international specialists. Digital community radios have a great future for social change and development due to their incidence through informative, educational and cultural programs. It was concluded that community radios play a fundamental role in the society of the Ecuadorian coast. The digital scenario is very important in today's society, and greater scope and acceptance are is expected in the future. Therefore, the implementation of new interactive and public opinion spaces is recommended, taking advantage of the wide availability of technology and new digital formats.