Análisis de las exportaciones de artesanías del cantón Otavalo, provincia de Imbabura y su impacto en la balanza comercial durante la pandemia COVID 2019

Abstract

Abstract: This research is oriented towards the exports of the artisanal productive sector of the Otavalo Canton, province of Imbabura and its impact on the trade balance, this item is very important for the economy of this city and a great contribution to the national treasury. The contribution to the macroeconomic indicators of this productive sector is very important since Ecuador is known worldwide for its handicrafts, generating income and business opportunities. In carrying out this research, descriptive, inductive-deductive, exploratory research techniques and instruments were applied with a documentary approach, for data collection, the interview was used as a tool, applied to 55 artisans of the Association of Artisans of Otavalo , to determine what the impact of the covid-19 pandemic has been, as well as to determine what were the strategies and economic measures that they adopted to minimize the impact of the economic crisis, additionally, strategies that artisans must apply to increase productivity were determined. of their businesses, expand their productive offer and do international business.