Análisis sobre el comportamiento del perfil del turista o consumidor post pandemia en la zona 7, en el año 2022

Abstract

Abstract: The impact of the pandemic caused by the expansion of the Covid-19 virus produced devastating consequences for the tourism sector during the year 2020, therefore, with a view to relaunching the tourism industry through the adoption of strategies during the post pandemic period, the objective of this work is to analyze the behavior of the profile of the post pandemic tourist or consumer in Zone 7 in Ecuador during the year 2022. This is a descriptive investigation where a sample of 385 visitors from the provinces of Loja, El Oro and Zamora Chinchipe were applied an online questionnaire of 36 questions. The analysis of the results made it possible to determine that the majority are travelers from the middle center whose mobilization expenses are above 11 and 30 dollars and with a good evaluation of the tourist places visited. The main conclusion is that Zone 7 has important natural attractions that offer the possibility of developing local tourism, requiring the implementation of the designed strategies.