Efectos de la pandemia del COVID-19 en los modelos de negocio de los emprendimientos del servicio de alimentos y bebidas del cantón Guayaquil, provincia de Guayas, Ecuador. Año 2020 - 2021

Abstract

Abstract:The Covid - 19 pandemic has affected and changed the way people manage their business in every aspect. This paper will analyze the effects it has caused on the business models of food and beverage service enterprises of the Tarqui and Carbo parishes, Guayaquil canton, Guayas province. Year 2020-2021. For the development of this document, first, it was made and investigation of different authors about the theorical definitions of an entrepreneur, the types, and motivations, etc. Then, a descriptive investigation was carried out and a survey was applied to 125 entrepreneurs, in which, it has been found what changes they have done to continue with their businesses. Among the main results, entrepreneurs experienced the most changes in their sales channels and customer relations. In the last section of this work, it has been shared improvement strategies for entrepreneurs and shown the effectiveness in applying them to have a profitable network and more visibility of their business.