Diseño de un modelo de negocios bajo la metodología Canvas, para la comercialización de productos cárnicos de la Empresa Pública Metropolitana de Rastro Quito, año 2022

Abstract

Abstract:The present work had the purpose of providing a marketing methodology of meat products for the Empresa Pública Metropolitana de Rastro Quito, based on the Canvas business model that optimizes work, understanding of strategy and direction of the company, since it allows to keep in mind the capacities and resources that the organization has and the differentiating value it offers to the market. For this research, a brief description of the problem and the benefits were made. to fix this; proceeded to base on its basic and related concepts, to understand how the Canvas methodology works. The work was developed by means of a quantitative investigation from this applied a deductive, statistical, inductive and analytical methodology, information was collected through the elaboration of a survey designed to the approach of the business model Canvas, which was applied to companies dedicated to the retail sale of meat and products meat in specialized establishments within the city of Quito.