Plan Estratégico de Comunicación Interna, durante tiempos de pandemia, para el Distrito de Policía El Triunfo, año 2022

Abstract

Abstract: The proposal for a strategic internal communication plan for the El Triunfo Bucay Police District is a project based on the study and analysis of the actions taken in the aforementioned police unit during the state of emergency decreed by the national government on March 16, 2020 in response to the health emergency caused by the COVID-19 virus. The research makes a theoretical contextualization from the importance of internal communication, develops a mixed methodology: quantitative and qualitative, with the application of a survey and interviews, to know the management of communication within the organization and to propose a strategic plan of internal communication that helps to maintain or improve its performance under crisis situations and the importance of establishing a committee responsible for its management. It is concluded with the need to implement the plan, in order to develop processes to face any crisis situation before, during and after, having as a strength the bond and sense of belonging among its collaborators and leaders, and evaluating this planning permanently to make the best decisions.