Plan de marketing turístico para el Cantón Calvas, provincia de Loja, año 2023

Abstract

Abstract: The design of a Marketing Plan will allow to increase tourism in the Calvas Canton, being this called Magical Town, seeks to be a tourist potential in zone 7, taking into account the needs and expectations that tourists require when making the visit. The work was carried out in the city of Cariamanga in the Calvas canton, where it allowed establishing the tourist supply and demand that it offers, in order to carry out the collection of information and to be able to design the digital marketing plan, several actions were carried out, including the collection of information to know the profile of the tourist that was done under the Survey 123 application, and in the same way two rounds of questions were developed through the Delphi method where favorable results were obtained for its development. After the analysis of the information obtained, it was possible to specify several strategies that will be of great help so that Calvas can promote and become a better-known tourist destination.