La propaganda Nazi y su influencia en las campañas electorales del partido político ecuatoriano Alianza País, años 2006 y 2009

Abstract

Abstract: Political parties look for different and innovative ways to reach the public, media and tools are diverse such as flyers, television, radio or Currently social networks, all of these serve to influence or stay in the mind of a large number of people and potential voters. The present research topic focuses on identifying the graphic elements of the pieces that are part of the electoral campaigns of the Alianza País political party in 2006 and 2009. In addition, analyze the visual and audiovisual pieces considering the 11 principles of Goebbels of Nazi propaganda. The methodology used is qualitative and the The instrument used is the content analysis sheet, with a sample of 12 propaganda pieces from the years mentioned above. Among the main results found that, in the propaganda pieces used for the Alianza País political party election campaigns graphic elements are applied analogous to those used in Nazi propaganda. In addition, some of Goebbel's principles.