Propuesta de un plan estratégico que determine la importancia del idioma inglés en el profesional del sector turístico del cantón Loja, provincia de Loja, año 2022

Abstract

Abstract: The present research work was based on the proposal of a strategic plan that determines the importance of the English language in the professional of the tourism sector of the Loja canton; for this, it was necessary the study and grounded support of different authors concepts, which were used as a theorical basis for the adaptation of the information collected and exposed in the present investigation; also, the situational diagnosis of the research area, contributed to the recognition of the environment, analyzing different perspectives and interpreting the current reality of the tourism sector of the Loja canton in correlation to English language learning. As a result of the above, as an investigative process, the development and information gathering was carried out through the Delphi methodology, through the opinions of a group of experts in the tourist and language environment which established conclusions in reference to the main problem, leading to the creation of a strategic plan that directs the inclusion of this language in the different organizations that make up this sector.