Esperanza de vida de la televisión local en el entorno digital

Abstract

Abstract: The research "Life expectancy of local television in the digital environment" presents results of the state of local television stations that have turned to the web and that use information distribution media such as web pages or social networks. The traditional or digital local media are currently surviving in a competitive world of information models. However, local media have a point in favor: they provide information related to their immediate environment. Their added value is precisely the proximity and the information provided by the environment. For the proposed study we worked with local television stations in Zone 7. With the identified sample, observation was applied to web pages and social networks. As conclusions it is determined that the life expectancy of local television stations in the digital environment is at risk because their websites are used more as corporate spaces than as channels for the distribution of news information with constant updating. While social networks have become the main channel for the distribution of news.