Plan de Comunicación Digital para fortalecimiento y posicionamiento de marca de la escuela de música

Abstract

Abstract:The present work consists of a proposal for a digital communication plan for strengthening and positioning of the brand of the school of singing and music "RUANVICA" of the city of Loja, because at present the academy requires a development through effective and avant-garde communication strategies, which allow you to promote your services to the different audiences in the world of social networks and digital environments, and thus reach better brand positioning and attract your target audience. For which they are analyzed different aspects of the current environment that can mean a benefit or a disadvantage for Ruánvica, a semi-structured interview is also carried out to identify the buyer of person to perform optimal operating activities. finally develop different creative strategies to achieve an appropriate message and communicate better service, in the same way an action plan has been developed in which they will apply the different objectives with their activities implementing an idea of ​​chronopost to achieve energize the digital media proposal for the music academy and singing.