Análisis y propuesta de mejora en el modelo de comercio electrónico para la microempresa Jausk Boutique

Abstract

Abstract:Electronic commerce is defined as the purchase, sale or exchange of goods or services through electronic means. The objective of this research is to propose the development of an online store for the company Jausk Boutique located in Latacunga for Position it on different digital platforms and increase sales. The methodology used was bibliographic with deductive method and quantitative analysis. The first chapter presents a conceptual basis of electronic commerce and its importance in companies, in the second chapter a current diagnosis of the company was carried out. In the third chapter, a series of data was collected through a survey and an interview. The final chapter develops the proposal of an online store that allows the commercialization of the main products of the microenterprise, within the results relevant research shows that 99.6% of customers are willing to buy on secure digital platforms. The investigation ends with conclusions and recommendations.