Plan de acción para el uso de data turística de plataformas digitales, como herramienta de gestión en los Gobiernos Autónomos Descentralizados (GAD).

Abstract

Abstract: In recent times, the use of data and market intelligence has spread to several industries seeking to be at the forefront; in the case of tourism, innovation processes cover products, infrastructure, attractions and, of course, management. In destination management, having a clearer vision of customer profiles, your expectations, needs, pre trip internet behavior and motivations, allows planning to focus on tourist-oriented decision making, readjusting attractiveness and service. Under this consideration, an accessible and realistic plan of action was proposed, which would empower local government officials to implement the use of new and innovative forms of management that use digital platforms, as a basis. To achieve this objective, information was gathered from three different perspectives: an expert analyst, the technology company and the direct beneficiary, which in this case is the Municipal Government.