Estudio de factibilidad para la creación de una empresa de producción y comercialización de productos hidropónicos (tomate cherry) en el cantón Loja

Abstract

Abstract: Cherry tomato in recent years has become a highly desired product by a large part of the population for its various properties. Most of its production is done in the traditional way. Cherry tomato production produced in hydroponic crops is more sustainable, which is why this study seeks to determine the feasibility of implementing this type of crop in the Loja canton. For this, a feasibility study was carried out for the product. The market study was applied to 384 people, where it was determined, among other results, that women show a greater preference in consuming cherry tomatoes with 65% of the total number of people surveyed, unlike men with 35%, in the same sense. It was also possible to identify that consumption preferences according to income level range mainly from $501.00 to $1,000.00. Within the technical study, it was determined that the NFT (Nutrient Film Technique) system would be used for the production, which would be carried out in a 1,000-square-meter location. Finally, through the financial study, an IRR of 33 % and a VAN of 47.979,09 USD, B/C ratio of 1.76 USD; as well as the capital recovery period is 3 years . In general, and given that the indicators were positive, it can be considered that the project is viable.