Estrategias financieras para la rentabilidad del capital financiero en las pymes ecuatorianas periodo 2014-2020

Abstract

Abstract: The objective of this paper is to analyze which are financial strategies for the productivity of financial capital in Ecuadorian SMEs period 2014-2020, the The methodology used in this research is a descriptive, deductive-analytical approach, with a longitudinal design. Financial data was collected from 67 small and medium-sized companies in the commercial sector, which presented constant information during the period corresponding to the 7 years of study, thus using financial indicators such as such as: profitability, liquidity, management and solvency, to determine the possible strategies to use within the SMEs studied. To complement the research and compliance with the objectives, internal and external financing sources were used, to through a database, in order to analyze which influences the most in this sector, giving as a result, internal sources of financing specifically in the short term. fits It should be noted that small and medium-sized companies in the G4711.01 sector have had a constant growth from 2014 to 2020 with an increase of 30 companies in 7 years.