Evolución y desafios del periodismo digital en Ecuador. Caso de estudio El Comercio

Abstract

Abstract: This research aims to analyze how El Comercio has ventured into a digital evolution, the challenges you have faced to adapt to a version digital, and observe the differences and changes that exist between both versions. To achieve For this objective, a qualitative methodology was applied, with the use of tools such as the observation, document analysis and history; This methodology allowed us to identify the characteristics of both the digital and the printed version and thus establish differences. In addition, a type of documentary, exploratory and descriptive research was implemented, since that purely bibliographic information from different sources of information is used In order to analyze the largest amount of data from the origin of the newspaper El Comercio, to the present. It is concluded that, little by little, the printed version has lowered its daily circulation, since its regular consumers have opted for the web version, which offers an easy access to current information; Within this website, interaction with readers is scarce, since it has a virtual assistant that guides the different actions that are can ask and frequently asked questions that visitors have. The trade has used other resources such as social networks, their main source of feedback with the public and interaction between users when debating their positions around a certain topic or situation addressed and exposed by the media, leaving behind the slow responses, typical of the traditional written media and presenting a innovative immediate and effective feedback.