Plan de comunicación estratégica digital para la empresa Servicompu Riobamba en el periodo 2022

Abstract

Abstract: The business sector in recent times has been subject to various changes from the arrival of technology, digitization and the Internet, for which they have had to innovate their supply and service processes with the aim of continuing to maintain itself in the market and mind of the consumers. In this sense, digital strategic communication has become the cornerstone of all types of business, since it allows them to analyze their market and establish paid or organic advertising campaigns, thus giving a solution to your shorts budgets and staff. This research aims to design a strategic plan digital for the company Servicompu de Riobamba with the aim of strengthening the presence of brand and increase the number of followers on Facebook through close content and diverse. For this, a mixed methodology was used: qualitative-quantitative, analyzing the current situation, a proposal for communication strategies was implemented digital, redesigning the web page, chronopost, image and graphic line in order to position-visibility of the brand within its public.