Diseño de un modelo de negocios bajo la metodología Canvas para la innovación de cartera de productos en la empresa Tesquimsa, en la ciudad de Quito año 2021

Abstract

Abstract: Every company, regardless of its mission or vision, has as its main objective to be able to generate profits, however, most people or entrepreneurs who want to manage or start one, does not have a structured model for it and this same problem occurs in Tesquimsa C.A. The Canvas business model proposed by Osterwalder and Pigneur uses a methodology with nine essential aspects, which indicates the logic to follow for a company to create, provide and give value (Pigneur, 2011). The objective of this work is to design a business model under the methodology Canvas for product portfolio innovation at the Tesquimsa company, as part of your strategies with your key partners, activities and resources. To do this, use a descriptive methodological research, starting from data collection and then Diagnose the current situation of the company, which is done with the use of tools such as PEST, Porter's 5 forces, the value curve, finally presenting the model of Business Canvas as the preparatory stage for the solution of subsequent projects.