Fortalecimiento de herramientas de comunicación, medios sociales para la empresa refrigeración y repuestos del Ecuador S.A. 2021-2022

Abstract

Abstract: Since the advent of the internet, communication has taken various forms, giving rise to new spaces for individual interaction; digital spaces whose main objective is improve and revolutionize the way of communication and exchange of opinions of a community with a common purpose. The development of this educational project is based on the strengthening of tools communication, social media, as many organizations neglect innovative social media being its main objective the implementation of social relations within and outside the company, because they serve to connect, talk and create content for their customers, suppliers and employees, so it is necessary to know how, when and the schedule to upload each content since that will help meet business objectives outlined. REFRISA S.A. has neglected this aspect, which has generated that its commercial expansion is a little slower than its competition, regardless of the years of work in the Ecuadorian market, that is why it is necessary to implement a communication plan, with the use of communication tools and social media that help the expansion and to the commercial loyalty of the company.