Propuesta de un producto turístico de montaña innovador desde una perspectiva de género para el volcán Chimborazo, año 2022

Abstract

Abstract:This study has been carried out to propose a mountain tourism product, innovative valorizing the landscape aspect of the Chimborazo volcano from a perspective of gender, that encourages, strengthens and promotes the participation of women in the activity tourism, involving local women and through this, increase the opportunities and equality in social, labor and economic development, in the community of La Moya, Chimborazo province. The methodology used has two qualitative and quantitative, based on current literature on tourism with a gender perspective having as data collection instruments four interviews with key subjects and the quantification of survey data on 282 women. The results showed that the women are willing to train and integrate as tourist guides on the route of the icebox The proposal presents the design of a tourism product with a gender focus for the promotion and innovation of hiking on the icemaker route, with three tourist packages aimed at promoting the Andean worldview and local culture.