Propuesta de un modelo de negocio Pay-as-you-go que permita al usuario el pago por el consumo de internet de acuerdo a su necesidad

Abstract

Abstract:The present study seeks to present a commercial proposal for the commercialization of the Internet service, where the user in a simple way parameterizes the consumption of internet from a web platform. In the midst of countless offers of plans and connectivity solutions, every user seeks a dynamic service that is adjusted to their budget and need, this proposal raises a different perspective within an ocean of alternatives considering that people use their internet service in a variable, and not permanently. The current proposal offers a parameterizable system so that the user modulates it according to the time that he is going to use the internet service and Pay only for what you consume. For this thesis, an investigation was applied qualitative based on surveys collecting the information through a questionnaire email to identify the perception of the market, reaching the conclusion that it is a market opportunity that can be solved with the present academic project with an agile, disruptive and applicable proposal to an increasingly connectivity market growing.