Análisis de los sitios web y medios sociales de los organismos gubernamentales encargados de la promoción cultural en Colombia

Abstract

Abstract: The present investigation focused on analyzing the management of communication in the digital platforms of government agencies in charge of promoting culture in Colombia. The methodology was based on the evaluation of this work includes the publications of three government websites, and their respective social networks, carried out during the period from January 1, 2019 to December 31, 2019. This The work was carried out through a mixed methodology, using qualitative techniques and quantitative. The findings showed that the Instagram platform positions it to the profile den the Secretary of Education of Antioquia with 187 thousand followers, in second place, followed by the Ministry of Culture of Colombia with 88.9 thousand and finally with 24.6 thousand Secretary of Culture in Bogota. Regarding the previous figure, it was obtained that the largest number of followers was achieved by the Ministry of Culture of Colombia with 608,300 followers, Subsequently, the Cultural Secretariat in Bogotá was positioned with a total of 177,000 followers and the Secretary of Education of Antioquia with 18,800 followers. It concluded that the interaction and engagement generated in 2019 had a 50% increase in accounts social media officers of government agencies in charge of promoting culture in Colombia.