Diseñar una propuesta estratégica de marketing digital para potenciar la imagen y comercialización de los productos y servicios en el emprendimiento Diletto Di Torte Pastry en la ciudad de Quito 2023

Abstract

Abstract: Digital marketing is based on the use of digital channels and platforms to attract, capture and Convert potential customers into actual customers. The present investigation aims the design of a digital marketing strategy for the company Diletto Di Torte in the city of Quito during the period 2023-2024 . This study was carried out using the method inductive and descriptive level, combining field research and review techniques bibliographic. Four chapters were developed in which the main theories related to digital marketing, as well as a general diagnosis of the company, where the results obtained revealed that 81.7% of people prefer or need know pastry products through social networks, these findings were fundamental to develop a strategic proposal that adapts to the needs specific to the company, therefore the digital marketing strategy implemented seeks take advantage of the potential of social networks and other digital channels to improve the image and the marketing of Diletto Di Torte products.