Nancy Risol y su engagement en Facebook. Un análisis netnográfico

Abstract

Abstract: To begin with, it is important to make clear the context of globalization in which the use of The Internet as a means of communication is an ideal site in which to develop and germinate tendencies that give the expansion of opinions and form virtual communities, creators and consumers of products that allow interaction and communication bilateral of cyber users. These changes imply new ways of generating content and establish relationships in digital spaces such as Facebook, one of the media most used today where webpages are continuously growing influencers, for this reason this investigative process was born, from the interest of knowing how carries out the implementation of the communication strategy of the Nancy Risol case, in order to understand and analyze the impact that this person generates through social networks, performing a netnographic analysis of the profile of the influencer by analyzing the content uploaded on this platform, interviews applied to a professional and testimony by Nancy Risol, thanks to these instruments it is possible to form an interpretation of the data and determine what hook you have built and the strategies you use to have rapid growth on Facebook.