Aplicación de las nuevas tecnologías en la promoción turística de la Zona 7 del Ecuador por parte del Ministerio de Turismo

Abstract

Abstract: Zone 7, made up of the provinces of El Oro, Loja and Zamora Chinchipe, have great tourism potential, unfortunately it has not been possible to strengthen the attractions corresponding to these destinations to a great extent, which is why through the promotion dissemination proposal through technological social media we can reach more people and thus achieve broader marketing. In the present work, tourism promotion in social networks (Facebook, Instagram and Twitter) has been established as the main dissemination proposal, that is, promotion through online marketing, with the help of the Ministry of Tourism through the Zonal Coordination 7, current Technical Secretaries. A case study of the application of paid advertising during the festivities of the Festival Internacional de Artes Vivas Loja 2017 y Navidad y Año Nuevo en el Sur 2017-2018 has been developed. With the application of this proposal, it is intended to reach a greater number of people and therefore encourage visits to the entire Zone 7, thus benefiting the economy of the population of the three provinces.