Diseño de un modelo de competitividad basado en la innovación para la empresa D- Christian Maryuri Cía. Ltda. de la ciudad de Ambato año 2022 2023

Abstract

Abstract: The company D-Christian Maryuri does not have a competitiveness model that exploits efficiently the technological or human talent resources it possesses. That is why he The objective of the study is: Design a competitiveness model based on innovation For the D-Christian Maryuri company in the city of Ambato, a methodology was applied mixed; that is to say, a quantitative investigation was used, for the collection of data obtained in the surveys applied to the population and qualitative, due to the descriptive analysis carried out during the finds. Where most of the respondents expressed the importance of the approach and application of strategies in the organization, and consider that the Using social networks or online media will allow you to attract new customers. under these criteria the study concluded by developing a competitiveness model based on the innovation where reference was made to work it by areas: administrative, economic financial marketing and finally the analysis of the impact of the competitive model. Being this a management tool that will help take advantage of the company's resources.