Plan de promoción y difusión digital de los atractivos y servicios turísticos del cantón Logroño

Abstract

Abstract: The main objective of this project was the tourist diagnosis of the Logroño canton, as well as the problem that has prevented its possession within the market tourism, and after that, create a promotion plan that encourages and contributes to the tourism development of the canton, showing the world the natural and cultural beauty that inhabits it. For this reason, an analysis of the general information of the Logroño canton was carried out, as also of the offer, tourist demand and profile of the tourist; the lifting of information on various tourist attractions that have not been inventoried. The applied method in the investigation it was descriptive, with a qualitative-inductive approach. On the other hand, it was made interviews, within them to the tourism technicians of the cantonal and provincial GAD, Following this, surveys were applied to find out the opinion of people within the scope tourist of the canton, with which valuable information was obtained, to finally raise digital strategies that publicize the tourist potential of the Logroño canton, highlighting its tourist wonders, which deserve to be known and used in a responsible.