Estrategias financieras de corto plazo y pronostico financiero en empresas ecuatorianas

Abstract

Abstract: The objective of the present investigation is to establish the relationship between short-term financial strategies and the financial forecast in SMEs, for this, a theoretical foundation was made on the variables under study, where it was found that short-term financial strategies are linked to maximizing capital and generating greater profitability, which is why they are frequently used by micro, medium and small companies in search of immediate results. The research applies a qualitative and quantitative methodology with a retrospective and descriptive level, the applied design was non-experimental. As the results show, there is a decrease in sales in companies in the face of the health emergency crisis, which caused great losses. This is where the need arises to have a correct financial planning in the short term to take actions that reduce the impact that can even lead to bankruptcy, the main tools applied are working capital management, current financing and cash management.