Impacto de la COVID-19 en el Santuario de la Virgen de la Nube, principal destino turístico de la ciudad de Azogues, año 2022

Abstract

Abstract: COVID-19 has generated a considerable impact in various sectors throughout the world. world, including the tourism industry. The Sanctuary of the Virgin of the Cloud, a Renowned spiritual and cultural destination, it has also faced numerous challenges. The pandemic caused a sharp decrease in the arrival of tourists, which caused a drop in income for both the Sanctuary and the local community. The restrictions of travel, lockdowns and fear of the virus limited the ability of visitors to access to the Sanctuary, causing a serious economic setback. Looking to the future, to Sanctuary recommends strengthening its digital marketing strategies, diversifying its offers to serve different types of tourists and invest in infrastructure and security for instill confidence in visitors. COVID-19 negatively affected the Sanctuary of the Virgen de la Nube, but through strategic measures and collaboration, it aims to recover and continue offering a unique and enriching experience to visitors, ensuring the well-being of all parties involved.