Modelo de negocio basado en suscripción como experiencia única con el café de especialidad en el mercado Techie

Abstract

Abstract: A careful background check revealed the growing demand for experiences personalized and convenient options, as well as the popularity of specialty coffee among consumers. consumers who use technology and internet connectivity as an information channel and transaction (techie). The general objective of this thesis was to design and validate the platform Tiqsi Coffee as a subscription-based business model to deliver an experience Unique with specialty coffee in the Ecuadorian techie market. For the development of the investigation, mixed methods were used that included documentary research, application of surveys and interviews. The supplier survey was aimed at main to obtain information about their, disposition and perspective with respect to the implementation of the business model in addition to knowing what the clients thought of them on a subscription model. The results revealed a high demand and acceptance of the subscription-based business model among techie consumers. The experience unique and customized, along with technology options, generated a lot of interest. This study demonstrated the feasibility and potential success of the business model. Both experts, consumers and suppliers positively valued the proposal, thus supporting its implementation as an attractive and cost-effective option to meet the needs of techie consumers in the specialty coffee market.