Plan de comunicación estratégica integral para Banco Codesarrollo

Abstract

Abstract: This investigative work corresponds to the end of the academic cycle, called "Comprehensive strategic communication for Codesarrollo Bank", it is developed through quantitative and qualitative investigative tools, the collection of information uses a mixed methodology. The evolution of communication, types of communication, organization, communication barriers, types of communication and 360 communications, are the main aspects exposed according to the subject of study as they are a contribution to Banco Codesarrollo to identify the importance of integral communication and its impact. The Comprehensive Communication Plan is the fundamental pillar in organizations, it allows developing strategic communication efficiently, by implementing comprehensive communication it impacts internally on its collaborators, increasing the sense of belonging, improving interpersonal relationships, based on institutional values. In conclusion, this investigative work provides an academic contribution based on the collection of communication-oriented topics, an additional contribution to Banco Codesarrollo to assess the implementation.