Diseño de un Modelo de Gestión para fomentar el proceso de retiro y jubilación productivo en una empresa pública de Cuenca, Ecuador

Abstract

Abstract:Older adults are a highly vulnerable group in society, even more so if they are in the retirement process or if they have already retired, since the majority feels excluded, so it is important to implement corporate social responsibility activities that allow their reintegration into society. The objective of this research is to design a model of management that promotes the productive retirement of retirees and those close to retiring, through the application of interactive workshops suitable and dynamic for this segment of the population, with the goal of it being implemented in a public company in the city of Cuenca and in the medium term expand to more companies. Surveys were conducted to affirm the validity of the proposed programs, the same ones that were positive. Five workshops were designed proactive that will allow the target group to carry out different activities according to their interests. A web portal and a digital magazine have been implemented as an innovative component in the project, which allow communication and interaction with retirees and those close to retire.