Propuesta de aplicativo para mujeres turistas con destino a la ciudad de Cuenca

Abstract

Abstract: This proposal aims to provide a digital alternative for women who They seek to travel to the city of Cuenca individually. In this way, emphasis is placed in the need for a mobile application that solves the problems that women have When traveling to Cuenca and not having the guide to know tourist information integrated with the interaction between women who are in the same situation. For this reason, this project is developed, which contains detailed information in the form of chapters. with the trends and challenges of this type of tourism in relation to the development of the minimum viable product, business model and growth and implementation strategies of the proposal. The methodology for applying and obtaining data was the focus groups that consisted of 6 people who provided information about their experiences with the application of the proposal. In this way, the importance of a mobile application that helps women to have connections with other women in the same situation and at the same time, links the mainstreaming of the tourism sector, gender equality and innovation.