Modelo de ingresos para personas informales a través de modelos publicitarios alternativos

Abstract

Abstract: The alternative advertising business model with people in a state of informality or vulnerability who will wear QR vests in the busiest streets of Loja, together with financial education and banking, offers an innovative and sustainable approach to promote economic and social inclusion. This model drives the empowerment of informal people and provides them with formal job opportunities by combining advertising on the go with financial skill development. Financial support and access to specialized resources are guaranteed through the establishment of strategic alliances with banking entities, government organizations, and NGOs. Using digital marketing strategies that take advantage of social media and content creation can maximize the reach of advertising campaigns. In addition, the financial education program provides people with the necessary tools to make effective financial decisions and promote their economic well-being. This model benefits both start-ups and businesses, as well as informal individuals, by promoting local economic development and offering opportunities for personal and professional development.