Innovación a través de la digitalización del canal de preventa para equipos domóticos de la empresa AZIME

Abstract

Abstract: Crime in Ecuador has increased in recent years according to data from the CID Gallup magazine, so citizens look for systems that help improve security of their homes. The current pre-sale process for home automation equipment presents inefficiencies, in this project a solution is addressed and a web portal is developed that improves the process, which is validated with a focus group methodology. The mature technologies found in Ecuador are: broadband internet access, use of social networks, availability of a website, which make it easier to implement the use of advanced technologies such as: internet, CRM, WEB servers, ERP, extranet in this project. The business model of the AZIME company is developed and the strategy is proposed marketing, social, economic and environmental sustainability.