Análisis territorial de la oferta turística de la ciudad Alamor cantón Puyango provincia de Loja año 2023

Abstract

Abstract: The present investigation was elaborated with the purpose of analyzing the tourist offer of the Alamor city to know the existing tourist establishments and to represent them by means of geographical maps. For the development of the investigative process, the descriptive, qualitative methodological approach was used, with a documentary and field research design to obtain a better knowledge of the current situation of the tourist offer. First, relevant information about the establishments was collected through the direct observation technique and the use of registration forms of the tourist establishments, after which the georeferencing of each establishment was carried out, registering its latitude and longitude using the Handy GPS application. With this information, a database was created that facilitated the elaboration of the aforementioned maps through the ArcGis 10.4 program, which allowed the identification of the concentration of tourism in the city. Finally, strategies based on the FODA matrix and the CAME methodology were designed to improve the quality levels of the tourist offer and promote its promotion through digital media.