Plan de mejora para los servicios turísticos ofertados en la empresa turística Bosques y Cascadas Las Rocas de la parroquia El Esfuerzo en la provincia Santo Domingo de los Tsáchilas, año 2022

Abstract

Abstract: The present research work allows us to know the current situation and quality of the services of Bosques y Cascadas Las Rocas with the objective of developing and proposing a plan improvement of the services offered in the place. This research aims to achieve short, medium and long-term benefits by improving the tourist experience to attract to more visitors and thereby increase the economic income of the owners of the establishment. Furthermore, in this way it is expected to contribute to the development of local tourism in the El Esfuerzo parish and the province in general. Documentary research techniques were used to develop this research. field, information collection and data analysis which allowed acquiring the information necessary to design an improvement plan that contains strategies and actions that allow us to meet the stated objective and achieve the aforementioned benefits for Forests and Waterfalls Las Rocas.