Proyecto para la Reactivación Turística mediante la creación de Ferias Gastronómicas y Culturales en la ciudad de Guayaquil en un escenario Post Pandemia, año 2024

Abstract

Abstract: The aromas intoxicate the air, the flavors merge in culinary dances and the Traditions forge the culture of a thriving city: Guayaquil. Through this project proposes to promote tourism reactivation in the city of Guayaquil, Ecuador, on stage post pandemic. Through the creation of gastronomic and cultural fairs, we seek increase the influx of tourists to the city and revitalize its emblematic parks. Through these fairs we seek to publicize the wealth of gastronomic products and cultural activities of Guayaquil, motivating local entrepreneurship and giving the parks their deserved notoriety as meeting spaces. In this study, an approach is used qualitative of exploratory descriptive type, using the methodology of interviews with depth, allowing to obtain perspectives and opinions of businessmen, entrepreneurs and tourism professionals. With this initiative and with the help of different local actors, As chefs, entrepreneurs or business owners, we seek to position Guayaquil as a tourist destination, enriching the tourist offer and fusing its culinary and cultural identity providing unique experiences to national and international visitors.