Análisis de la Reactivación de la economía ecuatoriana posterior a la crisis sanitaria por Covid 19 en el sector microempresarial de comercialización de textiles en la ciudad de Guayaquil

Abstract

Abstract: The present study was carried out in the microbusiness sector of the city of Guayaquil, the general objective was to analyze the incidence of the crisis caused by the Covid-19 Pandemic in the textile microbusiness sector of the city of Guayaquil during the year 2021, as well as carry out a situational diagnosis that allowed us to know how the microbusinesses as a result of the pandemic. The methodology used was a quantitative approach, non-experimental, transversal, descriptive design, the quantitative approach because it worked with numerical data, a descriptive design, focused on the description of the variables of cross-sectional study because data collection was carried out once in time. The The sample was made up of 311 microentrepreneurs in the textile sector to whom the survey questionnaire. It is concluded that the impact of the pandemic was high and that the The main measures taken were aimed at laying off personnel, product innovation, as well as the creation of new marketing channels such as online sales.