Modelo de negocio Canvas para la implementación de una empresa productora de café de altura y sus derivados en la provincia de Loja Ecuador

Abstract

Abstract: The province of Loja has a large agricultural production thanks to its geographical conditions; one of the most outstanding products is coffee, which is recognized as one of the best in Ecuador due to the height and soil where it is grown, providing differentiating characteristics in flavor and aroma, however, it is a product that is marketed in a traditional way, so the factor of business innovation is not adequately enhanced. For this reason, this work has been developed with the aim of evaluating and proposing a Canvas business model oriented to high-altitude coffee and its derivatives to generate a product with added value and capable of satisfyi the needs of the client according to a previous research. The results obtained showed a high percentage in the consumption of coffee and the preferences in its preparation, achieving a Canvas business model aimed at the production of cappuccino powder of easy and fast preparation, analyzing each of the components to determine the solvency, profitability and solidity of the project.