Diseño de un modelo de negocio bajo la metodología Canvas para la innovación de los canales de comunicación, distribución y ventas en la empresa Electrocompu en la ciudad de Loja, periodo 2022 2023

Abstract

Abstract: The present investigation focuses on the design of a business model using the Canvas methodology to promote innovation in the communication, distribution and sales channels of Electrocompu in Loja, an exhaustive analysis of key elements such as customer segments, proposals for value, communication channels, distribution and sales, customer relationships, key resources and alliances, and revenue sources. The Canvas application provided a comprehensive and structured vision of the business model, identifying areas for improvement, the recommendations include more effective marketing strategies, improvement in customer service, optimization of distribution channels and use of technology in sales management. These actions will strengthen Electrocompu's value proposition, such as the implementation of ecommerce, buy-back and recycling programs, technological education, and personalized 3D printing. With these improvements, Electrocompu will be in a position to be more competitive, adapt to customer needs and maintain its leadership in the market.