Análisis del proceso de transformación digital de las micro, pequeñas y medianas empresas (MIPYMES) pertenecientes al sector de alimentos preparados de la ciudad de Quito, provincia de Pichincha tras la pandemia de COVID 19; período 2022 - 2023

Abstract

Abstract: The objective of this research is to investigate the perception of the representatives of 10 micro, small and medium-sized enterprises (MSMEs), in relation to the development and use of digital tools in the food sector in Ecuador. For this purpose, the qualitative technique has been implemented through semi-structured interviews to different owners and managers of MSMEs in the city of Quito, in order to collect data for relevant analysis. The results of the research are related to the digital transformation process of different MSMEs in the food sector, with respect to the difficulties in the implementation of digital tools, their self-perception of their capabilities for the use of these instruments, which are considered of great importance in the growth of the business environment. In this way, several orientations are proposed in order to enhance the training and capabilities of MSMEs representatives and their collaborators in the digital immersion of the food sector.