Análisis de la competitividad de las microempresas del sector manufacturero del cantón Saraguro de la provincia Loja, periodo 2022 2023

Abstract

Abstract: This investigation focuses on the analysis of the degree of competitiveness of microenterprises in the manufacturing sector in the Saraguro canton, province of Loja, during the period 2022-2023. The main objective is to examine the level of competitiveness of these microenterprises in that context. The methodological approach adopted in this study is of a descriptive and exploratory nature, using a mixed approach that provides an integral vision of the situation. Through interviews with managers of microenterprises, it was possible to obtain information on the perception of the importance of the dimensions analyzed in the applied competitiveness model. In addition, a survey was used to determine the degree of compliance in each of the 8 dimensions: strategic planning, quality assurance, value chain, marketing, finance and accounting, human talent, environmental management and information systems. The results show that 46% of micro-enterprises are at an average level of competitiveness, which clearly demonstrates the need to strengthen strategies in the different dimensions analysed. It is crucial that microenterprises implement concrete actions to improve their competitiveness.