Análisis del proceso de transformación digital de las micro, pequeñas y medianas empresas (MIPYMES) del cantón Salinas-Ecuador, tras la pandemia de COVID 19; período 2022-2023

Abstract

Abstract: The purpose of this degree work is to provide an overview of the process of post-COVID19 pandemic digital transformation, in MSMEs dedicated to providing tourist services in the Salinas Canton Ecuador. For this purpose, the interview was used as part of the qualitative exploratory technique, same that was carried out through a questionnaire applied in person to 10 managers of tourism MSMEs to obtain a perspective on the levels of change towards digitalization that these companies have carried out. As a result of this, it became evident that despite there being progress in terms of digitalization by part of some companies, most of these do not have strategies or models established for this purpose, in addition to having problems integrating new technologies, making it clear that the digital knowledge gap remains and makes this process a challenge for business development. Finally, the proposal for a Digital Tourism Model was made that will serve as guide so that companies in the tourism sector of the Salinas canton are able to carry out your digital transformation process.