Plan estratégico para el desarrollo turístico en la parroquia rural El Morro, cantón Guayaquil, provincia del Guayas con énfasis en turismo inclusivo

Abstract

Abstract: The main objective of the study is to board the importance of inclusive tourism in the rural parish of El Morro, Guayaquil Canton. The term "inclusive" encompasses equal access and enjoyment of the tourism experience for all people. To achieve this, it is essential that the actors involved have clear objectives and follow the guidelines of the plan. The research used a mixed approach, qualitative and quantitative methods. Interviews, surveys and bibliographic review carried out on the strategic plan for the development of inclusive tourism in El Morro. The plan is aligned with the Sustainable Development Goals (SDG) 1, 5, 8, 10 and 11 of the United Nations. It seeks to promote inclusive tourism, meeting the needs of different groups of visitors, contributing to the sustainable development of the region and encouraging the active participation of all in tourism.