Los Emprendimientos Audiovisuales en Ecuador, caso de estudio Loja y Zamora.

Abstract

Abstract: The audiovisual industry has experienced a remarkable growth thanks to decentralization and the production of content for social networks. This research aims to understand the boom, development and consolidation of audiovisual ventures in southern Ecuador; for this purpose, a mixed methodology is developed, both qualitative and quantitative; with the design of a map that locates the production companies, a social media analysis and interviews with experts and directors of some audiovisual production companies. Among the results, it is highlighted that these production companies are mainly dedicated to the creation of videos, digital content, media, news, among other services, and have managed to consolidate thanks to various forms of monetization, including advertising and contracts with brands and companies. Most of their content is aimed at the "mini-novel" or "reflection" format. The experts recommend diversifying production, fostering quality and international cooperation, as well as promoting training and education in audiovisual production. They conclude with the need to implement effective public policies and promote quality content in order to continue growing and developing the industry in a sustainable manner.