Análisis de contenidos foto periodísticos de los medios escritos en Ecuador caso red social Instagram

Abstract

Abstract: The present research aims to examine the content that the media outlets El Comercio, El Universo, and El Mercurio publish on the social media platform Instagram. A theoretical exploration is presented to understand the most important aspects in the study of image, photography, photojournalism, and their role in the face of new information and communication technologies. By understanding the evolution of photojournalism during the 20th century and its changes, transformations, and adaptations in response to the journalism crisis, the advent of the Internet, and social media, a quantitative approach was taken. A data collection form was used to analyze the content shared by the three media outlets during the month of November 2022. This form allowed for the identification of trends, formats, and styles of published images, the genre of photographies, the use of social media tools, the visibility of groups and collectives, and the topics addressed in the media outlets' publications. It was observed that the media studied on the social network Instagram primarily use photographs, memes, and infographics as their main content, and one of the most commonly used formats to present this content is the image carousel.